大卫·奥格威
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大卫。奥格威
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"Never stop testing, and your products never stop improving." — David ogilvy.
不停地测试,产品就会不断地改进。
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David Ogilvy: What really decides consumers to buy or not to buy, is the content of your advertising, not its form.
真正决定消费者买或者不买的是你广告的内容,而不是形式。(大卫·奥格威)。
David Ogilvy (1911-1999) wrote those words exactly 50 years ago and I have a simple question.
FORBES: True or False: 'The Consumer Isn't A Moron; She Is Your Wife'
Additionally successful managers-leaders are those follow a suggestion made by advertising legend, David Ogilvy.
FORBES: Advice: Manage Better by Leading Well
David Ogilvy gets my vote as the greatest advertising mind of the 20th century.
FORBES: Ten Laws of the Modern World
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